A&E Network and Barnes & Noble Partner on Unique Book Promotion to Launch New ... MarketWatch (press release)

09.06.10

In a boob tube and book industry first, A&E has transformed its pilot script of "The Glades" into both a physical and digital soft-cover with a breakthrough promotion and distribution through Barnes & Noble's retail, online and digital channels to urge awareness for, and engagement with, its new, original drama series in advance of the show's broadcast premiere.

Start June 9, "The Glades" book will be featured on in-store displays in nearly half of Barnes & Elevated's book stores across the country, reaching millions of book-loving Barnes & Staunch customers. A complimentary copy of "The Glades" will be offered to in-store customers, while supplies last. A freed copy of "The Glades" will also be shipped with BN.com orders through July, marking another industry first.

Source:

Ebooks - News

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